Content people stop scrolling for.

I'm Sarah Lavin. I make short-form video, social campaigns, and graphics for my own channel and for brands.

My own channel

On TikTok I post about art, movies, books, and lifestyle, with a fun and whimsical edge. I plan, film, and edit everything myself.

480K views on my top video
38K+ likes across the account
100% concept, filming, and editing by me

Watch on TikTok

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Brand work

Campaigns and content I've made for a university program, a production designer, and an independent film.

Brandeis Kindness Day

Social campaign and brand system

Most interaction the program had ever seen
925 likes across 16 posts
Top post: 106 likes

I designed the full campaign: post graphics, stories, and a set of branding guidelines built around a bold pink palette and eccentric shapes.

The identity carried off the screen and onto printed giveaways, from sticky notes and stickers to buttons, pens, and cards. The look kept running for years after I handed it off.

Campaign graphics
Instagram posts and stories
Brand guidelines
Printed giveaways

Pink Kindness Day sticky notes, heart-hands stickers, buttons, and pens laid out on a pink tablecloth

View this post on Instagram

Scroll sideways to see all 16 posts.

Studio Connelly

Instagram reels for production designer J.P. Connelly

Top reel: 757 likes, 127 comments
3,000+ likes across 14 reels
Average of 220 likes per reel

I edited and posted reels for J.P. Connelly's Instagram, turning raw behind-the-scenes footage into episodic series: a get-ready-with-me on the set of Top Chef Season 22, vintage shopping trips in Astoria, Oregon, and a Goonies-inspired restoration project.

Each reel uses a consistent look, with color-washed footage and bold title cards, so the series reads as one show in the feed.

Editing
Posting and scheduling
Series formats
Behind the scenes

View this reel on Instagram

Scroll sideways to see all 14 reels.

View this post on Instagram

On the Cusp

Film social campaign and print design, ongoing

I help run the social media campaign for the film On the Cusp, building awareness and an audience around the release.

I designed the flyer for the film's fundraiser party, along with the silent auction sign-up sheets, and I'm currently designing the film's poster.

See @onthecuspfilm on Instagram

Campaign strategy
Social graphics
Event flyer
Silent auction sign-up sheets
Film poster, in progress

Graphics for socials

Posts, carousels, and stories, sized for the feed they live in.

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What I can make for you

Pick one or bundle them together.

Content creation

Concepts, scripts, and filmed content made for your audience and your platform.

TikTok, Instagram

Short-form editing

Your raw footage cut into tight, on-trend Reels and TikToks with captions and sound.

CapCut, Premiere Pro, Reels, TikTok

Social graphics

Posts, carousels, stories, and the brand guidelines that keep them consistent.

Campaign design, brand systems

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Hi, I'm Sarah

I come from production design, with an MFA from Chapman University and a degree from Brandeis. That background is why my content looks considered: I think about color, set, props, and framing before I ever hit record.

These days I put that eye to work on social, for my own channel and for brands, films, and organizations that want content with personality.

See my production design work

Let's make something

Tell me about your brand, your project, or your footage, and I'll get back to you within a couple of days.

Email hello@sarahlavinmedia.com

TikTok @smolbeansarahh